hasselblad cameras: from a workshop in sweden to the moon—and into the future

Since being founded in 1941, Hasselblad has been at the cutting edge of the imaging industry, establishing itself as a leading manufacturer of medium-format cameras and lenses. The story began when the Swedish Air Force approached Victor Hasselblad to ask if he could manufacture a camera identical to one they had recovered. Legend has it Victor responded, “No—but I can make a better one.” In 1941 the company launched the HK7 aerial camera.

Handmade in Sweden, Hasselblad cameras are renowned for their iconic ergonomic design, uncompromising image quality, craftsmanship and high performance.

Hasselblad’s first consumer-oriented creations were the 1600F and the 1000F. These cameras were exceptional for their time, with interchangeable parts, including lenses and viewfinders that allowed photographers to take many different types of images. Ever since, handmade in Sweden Hasselblad cameras have been renowned for their iconic, ergonomic design, uncompromising image quality, craftsmanship and high performance. Around the world, the name Hasselblad is synonymous with the finest camera equipment ever made.

One doesn’t have to look far for proof—some of the most well-known images in history have been taken with a Hasselblad. Versions of the company’s cameras accompanied NASA astronauts on the Gemini and Apollo missions, culminating with Apollo 11 when Neil Armstrong and Edwin “Buzz” Aldrin, Jr., used a Hasselblad HDC to shoot photos of each other on the moon. The Hasselblad further instilled itself in the popular culture lexicon when the Beatles used one to shoot their famous Abbey Road album cover.

Photographer Michael J Le Brecht II uses the Moto Z™ Droid with a Hasselblad True Zoom Moto Mod™

Favored by the greatest photographers in the world, Hasselblad continues to create products capable of uncompromising image quality. The Hasselblad H Camera System, with its family of professional lens and unique advancements, is widely acknowledged as the most comprehensive digital camera system of its kind available today. In 2016 Hasselblad launched the H6D, a technological feat with an all-new electronic platform, delivering superior craftsmanship and image quality. Later that same year, Hasselblad introduced the world’s first compact, mirrorless digital medium-format camera—the X1D.

Venturing into the mobile realm in a partnership with Moto, the Hasselblad True Zoom Moto Mod™ brought Hasselblad’s unique, iconic design and imaging experience to the mobile space for the first time. This Moto Mod attaches to Moto Z™ Droid smartphone, adding 10x optical zoom, a xenon flash and advanced imaging control, all allowing users to capture images on their mobile phone like never before.